How to Run Successful Giveaways on Social Media

Giveaways are a fun way to engage and reward your audience. We love hosting them because they can lead to a huge growth in awareness, followers and engagement! Wahoo! Not only that, but your audience loves participating in them because, well, who doesn’t love free stuff? Giveaways are pretty much a win-win for everybody!

Sounds simple right? Think again!

Giveaways – just like every aspect of social media, need to be strategic! The key to a successful giveaway is planning (and lots of it!). It’s easy to get excited and jump the gun, so we’re here to help you plan every detail of your next giveaway!

Topics Discussed

  • Finding your purpose
  • Setting goals
  • Choosing "the right" prize
  • What to include in the rules
  • To Loop or Not To Loop
  • Bringing in Second Party or Partnering with Another Brand
  • Promoting your giveaway across platforms
  • Analyzing the results
  • Post-giveaway etiquette
  • Q/A