Giveaways are a fun way to engage and reward your audience. We love hosting them because they can lead to a huge growth in awareness, followers and engagement! Wahoo! Not only that, but your audience loves participating in them because, well, who doesn’t love free stuff? Giveaways are pretty much a win-win for everybody!
Sounds simple right? Think again!
Giveaways – just like every aspect of social media, need to be strategic! The key to a successful giveaway is planning (and lots of it!). It’s easy to get excited and jump the gun, so we’re here to help you plan every detail of your next giveaway!
- Finding your purpose
- Setting goals
- Choosing "the right" prize
- What to include in the rules
- To Loop or Not To Loop
- Bringing in Second Party or Partnering with Another Brand
- Promoting your giveaway across platforms
- Analyzing the results
- Post-giveaway etiquette