Catch up with #InspireConnectGrow
What one thing do the most authentic and trusting social voices have in common? This episode of the #InspireConnectGrow Podcast dives into this answer and more! Tune in as we share our top tips for keeping a consistent brand voice across social platforms, ideas for crafting a style guide for your brand (and why you should), plus what you can do today to transition into your new social voice with grace + confidence!
Have you ever wondered if you should post online from your personal perspective versus your brand? Do you find yourself flip flopping between “me” or “we”? In this episode of the #InspireConnectGrow Podcast, Emily from our team will be joining on the show to discuss which perspective might be best for you and your brand. Today, we’ll focus on the mindset behind developing your brand voice, the importance of defining your social voice, the impact that it has on your marketing message and how your voice is being received by your community.
We’ll discuss the many pros and cons that you can run into when it comes to posting as yourself versus your brand as well as how to navigate each perspective so that no matter which side of the equation you find yourself leaning toward – you will leave this episode feeling more confident and more comfortable in your choice!
Today on the #InspireConnectGrowPodcast we’re sitting down with Jess Creatives to talk about how you can dip your toes into the video marketing world. Whether you’re a complete newbie or a video rockstar – you’re sure to walk away with plenty of action-packed tips to craft, plan + optimize your videos for social media.
Tune in to our interview with Jess + get ready to dive into video content marketing!
Today's episode of the #InspireConnectGrow Podcast is all about understanding how to track and measure YOUR social media success! When was the last time you asked yourself, is my social media strategy really working, or am I just guessing? By the end of this episode, you’ll have a clear action plan in place as to which key metrics you can track moving forward. You'll discover, how often you should review your analytics, which numbers to focus on, when to switch things up and what you can do get get yourself back on course with your social media growth if you happen to loose your way!
Today on the #InspireConnectGrow Podcast, we're sitting down with the Ashley and Audrey of Hello Big Idea to discuss how you can craft a cohesive + unforgettable website that converts! In this episode, you'll discover the importance of having a clear vision in mind for your website, what to include (and not include) in terms of content on key pages within your site, how to create a consistent brand that performs across platforms, how to get your community to take that next step with you from subscribing to your newsletter, connecting with you on social media to investing in your services or your products.
Today on the #InspireConnectGrow Podcast, we're sitting down with the queen of collaborations, Chelsea Sonksen of Bossladies Magazine to discuss how you can develop strategic brand partnerships that are sustainable + ongoing. From the initial point of contact to the follow up, Chelsea shares with us what you can do to set yourself up for success, how to overcome self doubt, what to include in a media kit, which boss lady tools are her favorite and so much more!
In this episode of the #InspireConnectGrow Podcast, we'll share with you the ins and outs of the Instagram algorithm. Tune is as we break down for you – the mindset, the mechanics and of course the strategy involved in navigating this new landscape! We’ll focus on understanding the purpose behind the algorithm (why it’s actually helpful to us and our community), which factors affect this algorithm, debunking three common myths and how you can work with this algorithm to get your content seen!
Goal setting is key to the success of any aspiring or seasoned girl boss. Whether you're a one-person show or running a team of boss babes, setting goals for your business is one of the most important things you can do to set yourself up for success.
Today on the #InspireConnectGrow Podcast, we're diving in to our top seven social media trends for you to experiment with in 2017! We'll share with you how to shift your mindset for this next year with your social media strategy, actionable tips you can start today, and ideas to get you inspired, motivated and ready to bring intention to your brand online + offline!
Welcome to the #InspireConnectGrow Podcast! A bi-weekly show for creatives and social media marketers hosted by Jessica Howell of Social Studio Shop. Join us as we seek intention, freedom + guidance in the world of social media marketing by inspiring community, curate authentic connections and growing through purpose-driven strategy.
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More Ways to #InspireConnectGrow on Our Blog
You've been working on growing your social or blog following, but you're still not seeing any conversions. Here are a few actionable steps you can take to turn your first time readers into active, loyal followers. Click through to read out best tips and get those conversions!
Before you decide to take the leap and hire a social media manager for your business, consider these 4 extremely important characteristics to look for in whoever you hire. Get the most out of your investment with the best social media manager you can find!
If your social media graphics are less than consistent, it might be time to implement a little strategy into your content creation. Click through to get our best tips, time savers, and hacks for creating beautiful social media graphics that are consistent across the board.
As a business owner, you're constantly looking for new and unique ways to market your brand. While blogging is an increasingly popular method, it's not for everyone. If you're curious whether starting a blog is right for your business, click through to see which four questions you should ask yourself before diving into the blogging world.
Facebook keeps changing and 2017 is no exception. See what updates have already happened and what is on deck for the remainder of the year for Facebook news feed, privacy information, and more.
Spring has sprung which means it's time for spring cleaning! Learn what six easy tasks you can do to spring clean your social media strategy, revitalize your content and engage your audience for the new seasons ahead!
If you're a boss babe looking to grow her business, but not sure where to start in the networking community, check out these great tips PR expert, Amanda Cowan of A. FAYE PR. Learn how to connect and grow your media list and make new contacts!
Don't fill your social media accounts with bogus, fluff followers. Find your tribe and grow an engaged following through quality rather than quantity. If you're looking for ways to grow your social media following with an audience who will stick around, click through to read our best practices!
Whether you're getting ready to host your very first giveaway on social media, or you're looking for a way to boost engagement on your next one, be sure to have all your ducks in a row! We're sharing 5 key steps to hosting a successful social media giveaway and even included a free checklist to help you along the way!
We're back with February's Socialite of the Month, Marrin Costello! Marrin is a fashion blogger + stylist powerhouse that attended our LA workshop in 2015. Click through to read more about this boss babe + where social media has taken her in the past year!
Meet Your Host!
Jessica Howell | Founder of Social Studio Shop
With over ten years experience + a BFA in Photography, Jessica uses her creative savvy to coach entrepreneurs + bloggers on their digital strategy. Her background in visual communications led her to a successful career in social media marketing where she has spent the last 4+ years consulting brands on social media.
Since 2014, Social Studio Shop has helped hundreds of entrepreneurs and bloggers grow online with intention using successful purpose-driven strategy. Through their workshops, online courses + one-on-one consulting sessions, Social Studio Shop inspires community, facilitates meaningful connections + teaches brands to grow online with purpose.
Jessica's knowledge in social media marketing has been featured on Social Media Marketing World, Social Media Social Hour Podcast, Yellow Conference, 100 Best Sites for Solopreneurs, and many more!
Besides all things social, Jessica loves to spend time with her husband and their golden retriever. She enjoys hiking and camping with her family in San Diego, searching for the best local cup of coffee, and experiencing all that life has to offer.