Catch up with #InspireConnectGrow
Today on the #InspireConnectGrowPodcast we’re sitting down with Jess Creatives to talk about how you can dip your toes into the video marketing world. Whether you’re a complete newbie or a video rockstar – you’re sure to walk away with plenty of action-packed tips to craft, plan + optimize your videos for social media.
Tune in to our interview with Jess + get ready to dive into video content marketing!
Today's episode of the #InspireConnectGrow Podcast is all about understanding how to track and measure YOUR social media success! When was the last time you asked yourself, is my social media strategy really working, or am I just guessing? By the end of this episode, you’ll have a clear action plan in place as to which key metrics you can track moving forward. You'll discover, how often you should review your analytics, which numbers to focus on, when to switch things up and what you can do get get yourself back on course with your social media growth if you happen to loose your way!
Today on the #InspireConnectGrow Podcast, we're sitting down with the Ashley and Audrey of Hello Big Idea to discuss how you can craft a cohesive + unforgettable website that converts! In this episode, you'll discover the importance of having a clear vision in mind for your website, what to include (and not include) in terms of content on key pages within your site, how to create a consistent brand that performs across platforms, how to get your community to take that next step with you from subscribing to your newsletter, connecting with you on social media to investing in your services or your products.
Today on the #InspireConnectGrow Podcast, we're sitting down with the queen of collaborations, Chelsea Sonksen of Bossladies Magazine to discuss how you can develop strategic brand partnerships that are sustainable + ongoing. From the initial point of contact to the follow up, Chelsea shares with us what you can do to set yourself up for success, how to overcome self doubt, what to include in a media kit, which boss lady tools are her favorite and so much more!
In this episode of the #InspireConnectGrow Podcast, we'll share with you the ins and outs of the Instagram algorithm. Tune is as we break down for you – the mindset, the mechanics and of course the strategy involved in navigating this new landscape! We’ll focus on understanding the purpose behind the algorithm (why it’s actually helpful to us and our community), which factors affect this algorithm, debunking three common myths and how you can work with this algorithm to get your content seen!
Goal setting is key to the success of any aspiring or seasoned girl boss. Whether you're a one-person show or running a team of boss babes, setting goals for your business is one of the most important things you can do to set yourself up for success.
Today on the #InspireConnectGrow Podcast, we're diving in to our top seven social media trends for you to experiment with in 2017! We'll share with you how to shift your mindset for this next year with your social media strategy, actionable tips you can start today, and ideas to get you inspired, motivated and ready to bring intention to your brand online + offline!
Welcome to the #InspireConnectGrow Podcast! A bi-weekly show for creatives and social media marketers hosted by Jessica Howell of Social Studio Shop. Join us as we seek intention, freedom + guidance in the world of social media marketing by inspiring community, curate authentic connections and growing through purpose-driven strategy.
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Spring has sprung which means it's time for spring cleaning! Learn what six easy tasks you can do to spring clean your social media strategy, revitalize your content and engage your audience for the new seasons ahead!
If you're a boss babe looking to grow her business, but not sure where to start in the networking community, check out these great tips PR expert, Amanda Cowan of A. FAYE PR. Learn how to connect and grow your media list and make new contacts!
Don't fill your social media accounts with bogus, fluff followers. Find your tribe and grow an engaged following through quality rather than quantity. If you're looking for ways to grow your social media following with an audience who will stick around, click through to read our best practices!
Whether you're getting ready to host your very first giveaway on social media, or you're looking for a way to boost engagement on your next one, be sure to have all your ducks in a row! We're sharing 5 key steps to hosting a successful social media giveaway and even included a free checklist to help you along the way!
We're back with February's Socialite of the Month, Marrin Costello! Marrin is a fashion blogger + stylist powerhouse that attended our LA workshop in 2015. Click through to read more about this boss babe + where social media has taken her in the past year!
Thinking about starting a newsletter or maybe need to revamp your current one? Before you dive in, make sure what you're sending out has these key components included. Don't end up in Spam, create a newsletter your subscribers will love!
Looking for some fun + creative ways to share the love with your followers this Valentine's Day? We're sharing some of our favorite ways to engage with our audience during the season of love and all year round! Click through to read more + see what you can do to spread the love!
As a busy boss babe, you might be tempted to use an automation tool to schedule your social media. But is that the best choice 24/7? Click through to read our tips on when + how to utilize automation tools and when to let authenticity take over.
We're so excited to be getting social with our San Diego workshop sponsor + photographer, Meagan Floris! Meagan is a creative powerhouse who is an incredible photographer, calligrapher, and even floral design. There's nothing this boss babe can't do! Keep reading to learn more about Meagan + her brand, The Wolf & The Wildflower!
With so many bloggers out there today, it's easy to get lost in a sea of DIY or how-to posts. If you need help making sure your content is valuable and reaching your readers, click through to see our tried and true tips for creating blog content that will be valuable and resourceful for your audience.
Meet Your Host!
Jessica Howell | Founder of Social Studio Shop
With over ten years experience + a BFA in Photography, Jessica uses her creative savvy to coach entrepreneurs + bloggers on their digital strategy. Her background in visual communications led her to a successful career in social media marketing where she has spent the last 4+ years consulting brands on social media.
Since 2014, Social Studio Shop has helped hundreds of entrepreneurs and bloggers grow online with intention using successful purpose-driven strategy. Through their workshops, online courses + one-on-one consulting sessions, Social Studio Shop inspires community, facilitates meaningful connections + teaches brands to grow online with purpose.
Jessica's knowledge in social media marketing has been featured on Social Media Marketing World, Social Media Social Hour Podcast, Yellow Conference, 100 Best Sites for Solopreneurs, and many more!
Besides all things social, Jessica loves to spend time with her husband and their golden retriever. She enjoys hiking and camping with her family in San Diego, searching for the best local cup of coffee, and experiencing all that life has to offer.