What one thing do the most authentic and trusting social voices have in common? This episode of the #InspireConnectGrow Podcast dives into this answer and more! Tune in as we share our top tips for keeping a consistent brand voice across social platforms, ideas for crafting a style guide for your brand (and why you should), plus what you can do today to transition into your new social voice with grace + confidence!Read More
Have you ever wondered if you should post online from your personal perspective versus your brand? Do you find yourself flip flopping between “me” or “we”? In this episode of the #InspireConnectGrow Podcast, Emily from our team will be joining on the show to discuss which perspective might be best for you and your brand. Today, we’ll focus on the mindset behind developing your brand voice, the importance of defining your social voice, the impact that it has on your marketing message and how your voice is being received by your community.
We’ll discuss the many pros and cons that you can run into when it comes to posting as yourself versus your brand as well as how to navigate each perspective so that no matter which side of the equation you find yourself leaning toward – you will leave this episode feeling more confident and more comfortable in your choice!Read More
Today on the #InspireConnectGrowPodcast we’re sitting down with Jess Creatives to talk about how you can dip your toes into the video marketing world. Whether you’re a complete newbie or a video rockstar – you’re sure to walk away with plenty of action-packed tips to craft, plan + optimize your videos for social media.
Tune in to our interview with Jess + get ready to dive into video content marketing!Read More
Today's episode of the #InspireConnectGrow Podcast is all about understanding how to track and measure YOUR social media success! When was the last time you asked yourself, is my social media strategy really working, or am I just guessing? By the end of this episode, you’ll have a clear action plan in place as to which key metrics you can track moving forward. You'll discover, how often you should review your analytics, which numbers to focus on, when to switch things up and what you can do get get yourself back on course with your social media growth if you happen to loose your way!Read More
Today on the #InspireConnectGrow Podcast, we're sitting down with the Ashley and Audrey of Hello Big Idea to discuss how you can craft a cohesive + unforgettable website that converts! In this episode, you'll discover the importance of having a clear vision in mind for your website, what to include (and not include) in terms of content on key pages within your site, how to create a consistent brand that performs across platforms, how to get your community to take that next step with you from subscribing to your newsletter, connecting with you on social media to investing in your services or your products.Read More
Today on the #InspireConnectGrow Podcast, we're sitting down with the queen of collaborations, Chelsea Sonksen of Bossladies Magazine to discuss how you can develop strategic brand partnerships that are sustainable + ongoing. From the initial point of contact to the follow up, Chelsea shares with us what you can do to set yourself up for success, how to overcome self doubt, what to include in a media kit, which boss lady tools are her favorite and so much more!Read More
In this episode of the #InspireConnectGrow Podcast, we'll share with you the ins and outs of the Instagram algorithm. Tune is as we break down for you – the mindset, the mechanics and of course the strategy involved in navigating this new landscape! We’ll focus on understanding the purpose behind the algorithm (why it’s actually helpful to us and our community), which factors affect this algorithm, debunking three common myths and how you can work with this algorithm to get your content seen!Read More
Goal setting is key to the success of any aspiring or seasoned girl boss. Whether you're a one-person show or running a team of boss babes, setting goals for your business is one of the most important things you can do to set yourself up for success.Read More
Today on the #InspireConnectGrow Podcast, we're diving in to our top seven social media trends for you to experiment with in 2017! We'll share with you how to shift your mindset for this next year with your social media strategy, actionable tips you can start today, and ideas to get you inspired, motivated and ready to bring intention to your brand online + offline!Read More
Welcome to the #InspireConnectGrow Podcast! A bi-weekly show for creatives and social media marketers hosted by Jessica Howell of Social Studio Shop. Join us as we seek intention, freedom + guidance in the world of social media marketing by inspiring community, curate authentic connections and growing through purpose-driven strategy.Read More