How to Run Successful Giveaways on Social Media

Have you been thinking about hosting a giveaway or contest on social media?

Maybe you have hosted a giveaway in the past but you didn't see the results you wanted? Either way – you're in the right place!

Giveaways are a fun way to engage and reward your audience. We love hosting them because they can lead to a huge growth in our brand awareness, our social following and our engagement! Wahoo! Not only that, but your audience loves participating in them because, well, who doesn’t love free stuff? Giveaways are pretty much a win-win for everybody when they are done the right way!

Jen Baxter | Freelance Social Media Marketer, saw the following increase in her client's social growth after taking this course...

3% increase in Instagram followers (over the course of one week)

3% increase on Instagram engagement (over the course of one week)

6.5% average engagement on Instagram (during the giveaway)

The key to a successful giveaway is planning (and lots of it!). It’s easy to get excited and jump the gun, so we’re here to help you plan every detail of your next giveaway!

During this course you'll:

  • Learn the eight steps for hosting a successful social giveaway
  • How to set and measure your goals for hosting the giveaway
  • Discover how to choose the right prize for your specific audience
  • Learn what vital details you NEED to include in the rules
  • Hear our thoughts on "loop" giveaways
  • Gain insight on how to partner with another brand
  • Review helpful accounts and examples of brands and businesses who are rocking giveaways
  • Hear commonly asked questions answered during a prerecorded Q&A session
  • Have the opportunity to discuss everything you've learned and how to implement these techniques for YOUR brand

What's included in the course...

  • One-hour lesson
  • PDF of presentation slides
  • PDF of questions asked during our live Q/A session
  • Access to our private Facebook group
  • Our go-to tools for hosting social media contests

“Best hour of my day, can’t wait to put your information to use!” – Be Naturally Prepared


"These courses are SO helpful!" – Jen Baxter | Freelance Social Media Marketer


"Can't wait for the next one!" – Katherine Orphey

Meet Your Instructors!


Jessica Howell

CEO + Founder

At fourteen, Jessica fell in love with film photography. Since then, she has lived in the creative world and has had a passion for capturing and making connections with people. After graduating with a degree in Photography and Design, her creative savvy led her to the wonderful world of social media marketing.

For the past 4+ years, Jessica has spent her days consulting entrepreneurs and bloggers on their digital strategy. She has worked with a wide variety of industries including: travel &  leisure, real estate, brick & mortar, B2B, and fitness– just to name a few! Jessica's true passion shines when she is helping fellow dream chasers and boss babes grow with intention using successful, purpose-driven strategies.

Besides all things social, Jessica loves to spend time with her husband and their golden retriever. She enjoys hiking and camping with her family in San Diego, searching for the best local cup of coffee, and experiencing all that life has to offer.

Elana Jadallah

Business Developer

Elana has been social since the second she could talk. Making connections wherever she goes, she knew that her career must revolve around establishing and maintaining relationships. She has had a long-time love affair with photography and wanted to put her passion into use. By blending these two elements, Elana fell into the world of digital and social marketing and strategy.

Elana is the founder and curator of + ElanaLoo Consulting. She's an avid storyteller with an infinite love for beautiful photographs, interesting conversations and experiencing new places. She lives her passion every day by helping small businesses and entrepreneurs achieve their goals through content, digital, and social media strategy.

She is an avid traveler & adventurer but wholeheartedly believes the magic is in the journey, not the destination. She lives for the moments made and conversations had with loved ones (and even strangers) that make this life more vivid +  inspiring.