Back in September, Instagram experience a brief hash-pocalypse. Hashtags were down and not generating newer posts in the search results, thus resulting in decreased engagement for accounts everywhere. It was pandemonium.
Ok, so maybe it wasn’t quite that dramatic, but it certainly was frustrating. Any boss babe who is utilizing social media to market her brand knows that hashtags play a significant role in increasing engagement and bringing new eyes to your content. But like all things tech, sometimes hashtags break. Whether it be from an Instagram glitch or a server error, things go down. But this doesn’t mean you have to lose all of your engagement! Here are three things you can do while hashtags are broken to keep those engagement rates up.
Engage with Your Current Audience
If you are already looking at accounts similar to your own for followers, take it a step further than randomly following people on that account’s followers list (this is so, so spammy you guys!). Instead, follow the people who have already demonstrated that they are active. Meaning, you would follow the people who are actually liking images and/or leaving comments. These people will be more likely to also show love on your posts once they are following you. And whatever you do, please don’t resort to the follow-unfollow method. It’s just plain icky. People catch on quickly to what you’re doing, and it gives your brand a bad impression.
Keyword Your Profile
You should already be doing this, but having the perfect social media bio is going to draw in new followers, even when hashtags are broken. For example, if you’re a wedding photographer, you should be going beyond just using relevant hashtags, but you should be incorporating all of those juicy keywords into your bio as well. Not sure what to include in your Instagram bio? Check out some of these examples below + read this blog post for more info!
You have plenty of other social channels to be directing traffic from. Utilize your other platforms to direct traffic to your Instagram posts. You can still include hashtags on other platforms, or you can simply direct to a bit.ly link to your post! If you need a little refresher on how hashtags work across all platforms, check out this blog post!
Now, all three of these tips are good ideas you should be doing on a regular basis even when hashtags aren’t broken, but if you tend to rely heavily on hashtags to increase your engagement, it might be a good idea to have a few tricks in your back pocket as well. And of course, having a hashtag strategy in place for the rest of the time is key to a successful social media plan! If you don’t have one already, it’s time to get to work, boss babe!