What to Do if You Want to Change Your Social Media Handles [+ Checklist!]

So, you want to change your social media handle, easy right! Just a quick change, no biggie! Well. . . That’s where you could be a little off track but hey, I get it! Your brand is ever-evolving + there comes a time when circumstances arise, whether that’s a change in business names or you’ve decided to make the switch from a personal social media presence to a more serious professional presence. Either way, I bet you’ve already made a switch before or have at least thought about it!

Psssstttt if you currently have a personal Instagram account + you’re wanting to make the switch to a business Instagram account, good news! This requires no change in handles for you, learn more about it RIGHT HERE!

Are you rebranding or changing the name of your business? Before you go and change all of your social handles, check out these best practices to make sure your transition goes as smoothly as possible!

Okay, let’s say you are considering changing your social media handles, what do you need do next? Follow these social media handle tips to ensure you’re on the right track for social success! Oh and by the way, we put together this handy checklist to make it easy on you when it comes time to make the switch! Download the checklist here. . .

Now I’m not here to question your judgement but I would like to challenge you to consider the reasons why you’re wanting to make this change.

Ask yourself–

  • Is my business name changing? Have you decided to switch from a sole proprietorship to an LLC? If so, I recommend checking out this helpful online course about choosing the right business structure for you!

  • Is my business switching gears? Maybe you’ve decided to go in another direction with your products/service? Maybe you want to change or refine your ideal audience? Need help with this? We have you covered! Empower Your Brand + Define Your Audience

  • Do I want my blog readers to be more familiar with my personal or blog name? Would you like your brand to be synonyms with your given name or are you aiming to clear up brand confusion? One thing’s for sure, you will want your social media handles to be what your audience will be using to search for you.

For example, if your community knows you by The Skinny Confidential, more so than Lauryn Evarts, well then– your usernames should reflect that! If you’re just starting out as a blogger and your brand has not yet solidified with your audience, you may want to go with your personal name for now! However, if you are wanting your community to become more familiar with your blog name, you may want to go with the opposite!

Depending on how you answered the questions above, you might be ready to make the switch!

WAIT! Not so fast, we’re not done just yet! There’s a few more vital things you will want to check off + prep before it’s time to update your social media handles!

Make Sure Your Handles are Available

We’ve all been there, you go to update your Instagram username and they get back to you saying either the username is not available, it’s too long, or you can’t use certain characters– nooooooooo!!!! Here’s a few best practices to keep in mind when considering your options:

In General

  • Your social media handles should be the same if not as similar as possible across all platforms. Having this cohesiveness in your handles makes it easier for your community to find + connect with you! It also makes it easier for adding your social handles to your business cards or other print material (but you’ll learn more about that later on!).

  • Even if you’re not ready to jump on every platform mentioned below, it’s still a good idea to snag those handles up while they are still available!

CTT: Social media handles best practices + what you need to know before changing them! via @social_studio


  • Usernames (AKA handles) must be at least five characters long

  • Usernames cannot contain .com, .net, etc.

  • Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period ("."). No underscores or hyphens allowed!

  • You can choose whether or not you want your username to have caps in it. For example, our Facebook username is facebook.com/SocialStudioShop.

  • You can change your username as often as you like (this is new!)


  • Usernames cannot be longer than 30 characters

  • Username must contains only letters, numbers, periods and underscores

  • Instagram only displays usernames in lowercase

  • You can change your username as often as you like but be aware that if any other user previously mentioned your old handle in an Instagram post + you change your username, the old username will not automatically update. See an example of this, here! Any previous tags (where someone has tagged you in a photo) will update automatically.


  • Username can only contain alphanumeric characters (letters A-Z, numbers 0-9) with the exception of underscores

  • Usernames cannot be longer than 15 characters

  • You can choose whether or not you want your username to have caps in it. For example, if your brand has specific caps in your name, you could caps certain letters if you want.

  • You can change your username as often as you like


  • Usernames must be at least 3 letters long and no longer than 15

  • Usernames cannot have spaces, symbols or punctuation

  • Usernames can have underscores

  • Usernames cannot have caps

  • You can change your username as often as you like


  • You cannot currently change your username once you have set it, so make sure it’s something you are comfortable keeping for awhile!

  • You can choose to use caps in your username

  • Usernames cannot have spaces, symbols or punctuation

  • Usernames can have underscores and numbers

Update Your Signature Line

Every boss babe needs a proper signature line! It’s one of our recommended 9 Things You Need to Make Your Business or Blog Legit! One thing you absolutely need in your signature line right this second is your social media handles + yep, you guessed it! This will need to be updated if you change your social media handles.

Here’s what our signature line currently looks like!

Update Your Business Cards + Other Print Material

This is one of the harder things to update as your business changes. I can’t tell you how many times I’ve had to re-order business cards because of design issues or the fact that our social handles had changed. Things can get pricey real quick! My best advice for you is to consider if this cost is worth it. Maybe you don’t NEED to change your social media handles right now or maybe you don’t actually use your business cards. I carry some with me all the time because I’m kind of old fashion in that sense so it would be worth it to me but maybe not if your current cards are collecting dust on your desk.

This rule of thumb goes for other print + promotional material as well.

  • Receipts

  • Packaging

  • Signage

You can see this all adds up pretty quickly but if you rely on these pieces to encourage your customers or potential clients to connect with you and share about your brand, then these updates are a MUST!

Update Your Website

If you read this post, Everything a Girl Boss Needs for a Bad Ass Website, you know how important displaying your social media links on your site can be! If you change your social media handles, this is another piece you will need to update your information so your community can continue to connect with you! If you’re using a widget or third-party app to display your Instagram posts, you will likely need to update those sites as well!

via Studio 9 Co

All Mention of Handles

You will also need to make sure you update everywhere you mention your social media handles. This means–

  • Updating Your Blog: Remember all those times you linked to your Instagram in your posts? Yep, those URLs will need to be updated because your URL has changed!

  • Social Bios: Do you currently use your Facebook, Twitter, Pinterest, or Instagram bios to cross-promote other social media channels? We love this tactic, in fact we share about this in our “How to Craft the Perfect Facebook Bio” ebook! This will be another place you will need to ensure gets updated as well!

If it sounds like a lot, don’t worry! We’ve worked up a super awesome checklist that can help you when you’re ready to make the switch!

Keep in mind, these updates may take some time but they will make all the difference in growing your social platforms and connecting with your community!