Did you know that you can use Twitter’s Advanced Search to find customers, see who’s talking about you, and who is looking for your products and services? Well, now you do! And today, we’re going to teach you how it all works to get the most out of your search.
How to Use Twitter’s Advanced Search to Find New Customers (Tweet this!)
How It Works
Twitter’s Advanced Search is broken up into five sections and we are going to walk you through what to do with each one!
In this section, Twitter Advanced Search gives the options to include “all of these words”, “this exact phrase”, “any of these words”, “none of these words”, “these hashtags”, and the language it is written in. By filling out one or more of these fields with terms related to your business, brand, or industry, you can join the conversation. You have the capability to find people who are talking about you, people who need your product or services, or people looking for information you can provide. So why not use it?
Here you have the option to search for tweets from specific accounts, to specific accounts, or mentioning certain accounts. This section allows a sneaky little way to creep on your competitors. By typing in a competitor’s handle to one of these fields, you can see what they are up to, what they do well, what their customers are talking about, and who their customers are. This is a great way to do a little market research as well as see how you stack up against similar businesses.
This is a great tool for small businesses! The Twitterverse is huge, and finding potential clients and customers can be overwhelming and unfruitful (read why it's important to invest in your audience here). By turning on the geolocation filter and choosing a more specific region that makes sense for you, you can narrow down the results to people and conversations that will actually be useful to you.
Timing is everything. To ensure you are finding timely tweets and entering conversations that are relevant, you can use the date range tool to choose the time limits that make the most sense for you purposes. For example, if you want to find potential customers looking for Labor Day sales, you’re going to want to search within the date range of the week leading up to Labor Day.
This section has some interesting and fun capabilities. The first two items you’ll find here are “positive” and “negative”. Though not perfect, these checkboxes allow you to search for tweets skewed to one sentiment or the other. You may want to use this for example, if you are looking for potential customers who are unhappy with a product or service that you may have a solution for.
The next two options of boxes to check are for “questions” or to “include retweets”. These can be helpful tools in narrowing down your search as well!
Expert Tip: When viewing your search results, be sure to look in the “live” tab in order to see the most recent tweets - unless, of course, you’re searching for tweets from a while back! This way, you’ll be seeing the most current information and it will be updated live as new search result occur.
You have the tools; now get searching!