Times are a-changin’ and so is our beloved Facebook. While many brands might feel overwhelmed by the constant updates and new features, Facebook is still the number one platform for businesses on social media. As of January 2017, over 65 million businesses are using Facebook Pages to promote their brand. That’s crazy! So if Facebook is your bread and butter, here are some important things you’ll need to know about the new Facebook for 2017.
Facebook is working on its Newsfeed algorithm
Facebook recently shared its “Newsfeed Values”:
FRIENDS AND FAMILY COME FIRST
A PLATFORM FOR ALL IDEAS
YOU CONTROL YOUR EXPERIENCE
What do these values + updates mean for your newsfeed?
These two updates will help to better rank posts in peoples’ feeds:
Incorporating new signals to better identify and rank authentic content.
Better predicting and ranking in real-time, delivering people more relevant posts.
With this update, Facebook’s emphasizing the need for authentic content.
What this update means for Facebook marketers:
Facebook anticipates that most Pages won’t see any significant changes to their distribution in News Feed.
Some Pages might see a small increase in referral traffic or outbound clicks, and some Pages might see minor decreases.
The best formula to get your posts in front of your target audience is to post stories that are relevant to your audience.
Biggest Newsfeed Updates
News Feed to Weigh “Reactions” More Than “Likes”
Currently, any Reaction is weighed the same as a Like; however, Facebook is revamping the News Feed to weigh Reactions more than Likes. If a user selects a Reaction on a post, even an “Angry” Reaction, Facebook will begin showing similar stories in the News Feed
Video Prioritized in News Feed Based on Completion Rate
In an effort to improve the prioritization of video in the News Feed, Facebook will now be analyzing the “percent completion” rate for every video the user watches. If the user watches all or most of a video, then Facebook will prioritize similar videos in the user’s future News Feed.
Facebook Adding “Stories” to News Feed
The “Stories” feature allows users to share photos and video that disappear from the News Feed 24 hours later.
According to AdWeek, in order to make the Trending section more relevant, Facebook is changing how it identifies trending topics. While topics were highlighted in the past based on what users were engaging with on the platform, Facebook will now factor in the number of publishers posting about a given topic, combined with the user engagement.
TechCrunch reported that Facebook launched Facebook Stories in Ireland on iOS and Android, and plans to bring it to more countries in the coming months.According to AdWeek, Facebook’s in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network.
New Privacy Basics
Take control over who sees what you share on Facebook
Take the Privacy Checkup. You’ll walk through a few quick steps to make sure only the people you want to see your stuff can see it. You can review who you’re posting to, which apps you’re using, and the privacy of key pieces of information on your profile.
This is part of Facebook’s overall effort to make sure you have all the information you need to share what you want with only the people you want to see it.