If you’ve been following along with us on Instagram for awhile, you know that we l o v e to share our favorite quick tips for growing your business with intention. #socialstudiotip is where we share the latest updates, helpful hacks + answers to your questions about social media marketing. We strive to not only give you answers, but also to provide real-life examples that help you strategically apply these tips to build your brand.
Today, I am so excited to round up some of our favorite Instagram hacks– and trust me, these aren’t your typical #InstagramTips! I'm going above + and beyond– offering you tips that you haven’t heard a thousand times! I’ll also be sharing a few tried + true Instagram tricks with real-life examples that you can use for inspiration in your Instagram strategy moving forward. Oh and by the way, I'll also be telling you about a free Instagram training we're hosting in July!
Keep reading for more details...
Add Spaces + Lines To Your Captions
Okay, so you’ve probably seen our tips on adding spaces to your Instagram captions, but with the new Instagram update from May 2016, you’ve likely noticed that your spaces don’t look as far apart. Bummer, right?! Yep! You can still technically add a line break in your Instagram captions, but there will no longer be a paragraph space to help visually chunk your information. So, instead, we recommend using a character or a series of characters to give you that nice clean break.
See below for an example...
Having trouble coming up with ideas for what to post on #socialmedia? Try this #socialstudiotip next time you're feeling stumped! 💡 ———— Keep a running list of content topics on your desk or your phone! Some examples... • cross-promotion for any social platform • blog posts (that you write or curated posts from other helpful sources within your niche) • products from your shop • new work in your portfolio • services you offer • client testimonials or reviews • discount codes + flash sales • tips unique to your industry • anything entertaining, or just plain f u n that is relatable to your ideal audience • personal or biz updates • behind-the-scenes ———— Ideally, you will refer back to this list when you plan out your posts for the week or month ahead (depending on how proactive you are + what your schedule allows for). ———— You can mix in topics so your content is always fresh + never repetitive. Oh + make sure to follow this rule of thumb: 80% of your posts should be educational and/or entertaining. The other 20% can be promotional. In any case, ALWAYS remember to provide r e a l value! ———— Click here 👉🏻 #socialstudiotip to read more helpful tricks! Photo | @carleyscamera
To add these fun lines to your Instagram caption, here's what you need to do...
- Open the Notes app on your phone
- Start drafting up your caption
- When you want to add a space, hit "Return"
- Copy/paste what we have between these brackets [_____________________] OR add in a series of underscores "_" by holding down on the hyphen symbol on your keyboard.
If you want a shorter line, you can backspace/delete any section of the line.
If lines aren't for you, you can also use any other character like a bullet point, period, or an emoji!
"Fear presents itself in the desire to control. Instead, lead out of love. Love for what you do, and love for those who want to help you accomplish it." Today on ze blog were talking about being the boss, and how to do it well. By @nataliacrawford . Read all about it: yellowconference.com/blog . 📷: @valeriedenisephotos 😘 . #bloomyellow #yellow2016
Pin Your Instagram Posts
Did you know you can Pin your Instagram posts directly to Pinterest? This can be a great way for you to drive traffic to your Instagram posts and grow your Instagram following.
See the full step-by-step tutorial here.
Embed Your Instagram Posts To Your Website
Similar to the concept of Pinning your Instagram posts– you can embed your posts to your website or your blog to increase the potential for your posts to be seen by more people. This can also help grow your Instagram following, while extending the lifespan of your posts and allowing your audience a fun opportunity to engage with your content directly on your site! Learn how to embed your Instagram posts using Squarespace and Wordpress here.
Create a Custom Location
We've had a lot of questions from our Socialites asking if it's possible to create a custom location (AKA geotag) on Instagram for your business. It used to be a much easier process but with recent updates to the Instagram platform, it's not as simple to do but it can still be done! Check out our two-part series How To Add A Custom Location To Instagram. You'll discover the many benefits for creating a branded location and our exact process for setting them up.
Center Your Instagram Bio + Add Spaces
Ever wonder how some people manage to center their Instagram bio or add spaces to the formatting? Boogie on over to this post to get the full tutorial PLUS a bonus 4-pg guide with awesome examples + inspiration for beautifully centered Instagram bios!
Continue to Drive Traffic + Make Sales Directly From Instagram
We will be talking more about exactly how you can use your Instagram strategically to drive traffic and make sales during our free workshop (see below for details), but for this quick hack– I recommend updating your Instagram captions with the link you are promoting whenever you are ready to move onto a new promotion.
Pick + choose any one (or more) of our online courses t o d a y only & get 15% off! Use code [saturYAY] at checkout. Here's what you could learn: ——— ✶ How to create unforgettable content ♡ Five sure-fire ways to up your Instagram engagement ✍︎ How to host a successful #socialmedia giveaway ✔︎ 9 things you need to make your biz or blog legit ☕︎ Photography 101 + photo styling ♯ How to develop a successful hashtag strategy ✌︎ How to empower your brand + define your audience ——— Get started today! Visit this URL: bit.ly/SSSOnlineCourses (case-sensitive) ——— Photo | @ryanjohnsonphoto
This will allow visitors who might have missed a previous link in your bio, the chance to still buy what they want.
You can also use our favorite Instagram planning tool, Later to automatically add links to individual Instagram posts making it easier for you to continue to drive traffic + make sells directly from Instagram! Their newest feature, Linkin.bio, is the simplest + easiest way to ensure your community gets directly to the content they want to see!
If you're interested in getting a step-by-step look into how this tool works, be sure to join us for our free Instagram workshop! Stephanie, Community Manager of Later, will be joining us to give us a full tutorial on how to best use Later's features to simplify your Instagram planning!
Free Instagram Workshop
I hope you've enjoyed these fun Instagram hacks! If you're interested in learning more, check out our Instagram workshop!
During this interactive workshop, you will discover all there is to know about the new Instagram algorithm and how you can embrace this change to continue to grow your brand using Instagram strategically. We'll be sharing with you how to use Later to refine your Instagram style, how you can "schedule" your Instagram posts, and we'll be giving you action items for increasing your engagement right away!
Click the button above + start learning today!