Social media can impact SEO to increase your brand’s visibility, offer new business opportunities and strengthen reader or customer relationships. The key is to have your social media and SEO work together with relevant, original and updated content on your site. Sharing your website or blog’s content on social media is the new link building. It’s one of the best ways to get your content out there so that external pages link back to your site. When this happens, your site earns credibility and search engines are more likely to rank it higher.
"Sharing your website or blog’s content on social media is the new link building." (Tweet this!)
Nowadays, everything on social is tracked by search engines like Google, who recently changed their algorithms to take into account social media indicators in its search rankings. Simply put, Google will rank your site higher if it sees how many people your shared content reached, engaged with and if there was interaction with influencers or notable brands.
To ensure that your social media impacts your SEO, you want to include keywords on posts, tweets, pins, etc. In addition, it’s important that all of your company’s social media pages are public to so the content is shareable and searchable. And lastly you’ll want to set up a Google+ account and register your business on Google maps because Google will reward your site with a higher rank, especially if the page is updated and engages with other users.