One of the best ways to grab your audience’s attention is to write an awesome blog headline. Of course, the value of your content is what truly matters but titles are the first overall impression that anyone will see before they even click-through your site! Putting that extra thought and creativity into a good headline will attract readers, increase SEO and traffic, and make your content shareable.
How To Write a Blog Headline People Will Actually Click-through (Tweet this!)
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Did you know that only 80% of your audience will see your headline and only 20% will actually read your content? (Copyblogger).
So how do you create these first impression headlines to convert traffic?
One tool that we like to use for our headlines is CoSchedule - a headline analyzer that helps increase shares, traffic and SEO value. They’ve put a considerable amount of time doing their research on what makes a great headline to generate click-throughs, the percentage of those who clicked through your content at least once.
(Tip: Having the right amount of words and characters can make a huge difference on how your audience reads and scans through your headline. This can greatly impact click-throughs to read and share your content).
We’re sharing some of the best practices you should consider when writing your next blog headline!
Blog titles that begin with “how to’s”, lists, or styled as questions typically generate stronger results because people love to read on how to do something and in turn, how to NOT do something. People like to have that reassurance on how to do something better or avoid making any further mistakes and fixing it.
Numbers, numbers, numbers! Incorporating numbers sets up expectations for your post. It tells your audience exactly what they’re getting and how much of it. It’s straight-forward and to the point.
Q’s and Keywords
Question-style headlines focus on your reader’s needs and indicates an answer if they choose to click-through and read your post. Think about how the person reading your content would naturally ask the question when turning to search engines like Google. Spending the time to figure this out and using those keywords (we like to use Google Adwords: Keyword Planner in your headline is a great way to drive traffic and improve your SEO!
(Tip: Be mindful when using question style headlines. It’s best to tease the answer to the question to keep your audience still intrigued!)
Keep It Short
Typically, 6-7 words in a headline will give you the best results. A basic best practice is to let 10 words be your maximum when writing a headline. With that being said, your readers will be paying attention to the first three and last three words of a headline. Make it count!
Does your headline sound positive or negative? It’s been proven that positive titles that convey a strong emotional connection tend to perform better than those with a negative sentiment. Headlines that carry a strong emotion - either positive or negative - will often draw the best results.
(Tip: Positive emotional headlines are more shareable than anything.)
At this point, you have a clearer understanding on writing effective blog headlines. These are just some of the best practices help you kick-start on writing better blog titles. We recommend that everyone test these techniques to their own unique audiences, as results may vary. These practices are a great foundation, but you must adapt to what works best for you. Be mindful of your audience and cater your headlines to what they would want or ask for. Address the questions they need answered and always represent your authentic self and your unique voice!