Twitter Analytics gives you statistical data of your followers and past Tweets that can help improve your Twitter account, if used correctly. Twitter Analytics is available to all Twitter users. Simply go here and login with your Twitter username and password.
Get to Know Your Audience
In marketing, identifying and understanding your audience is critical, and social media marketing is no exception. Twitter Analytics gives you basic demographic information of your followers, including gender and location. While this information can be useful to know, it doesn’t really tell you who your followers are as a person. To get a better and deeper understanding of your audience, Twitter Analytics lists your followers’ top interests and other accounts they’re following. This information can be more useful for guiding your content.
Analyze Your Previous Posts
It is important to learn from your mistakes as well as your successes! Twitter Analytics shows you the number of impressions, engagement, and engagement rate of each of your past Tweets and replies as well as the averages for the selected date range. Impressions are the total number of times users saw the Tweet on Twitter and engagement is the total number of times users interacted with the Tweet. The number of impressions is important, however, don’t get too caught up on this number. The engagement rate, or the number of impressions divided by the amount of engagement, is actually a better measurement of how well you’re connecting with your audience.
Build Better Content
After getting to know your audience and analyzing your previous Tweets, it’s time to start improving your Tweets. A good place to start is continuing to post content that has worked for you in the past. This may get repetitive, so be creative and try new things! Try posting content related to your audience’s top interests and look at other accounts they follow for new ideas.
Monitor Your Performance
Finally, make it a habit to regularly check Twitter Analytics. The data is constantly updated, so make sure to stay up to date with the latest info. Your audience’s interests and preferences may change, so you may need to tweak your content accordingly. Improvement is key and Twitter Analytics makes it easy to track your performance over time. Has your level of follower engagement increased? If not, try something different! This is an ongoing process, but as long as you’re making small improvements every day, you’re heading down the right path!