For all you boss babe bloggers out there, we’re sure you know this situation well: you’ve written a killer post, slaved over your computer for hours with endless lattes by your side to get this baby to perfection. Yay! But...now what? Writing the post is simply the first piece of the puzzle. Now comes the next ( + equally important) steps of taking photos, editing + posting, sharing the post, replying to comments, interacting with other bloggers...the list goes on. One step that is often forgotten or simply overlooked altogether is optimizing your post’s SEO to ensure it reaches the screens of your kick butt audience.
Now some of you may be thinking, what the heck is SEO? We’ve all heard the term thrown around quite often, and many even know exactly what it means. But what specifically does it entail in terms of your blog? We’ll break it down for you!
The basics → SEO = Search Engine Optimization.
Simply put, it means directing organic traffic to your site by harnessing the power of search engines such as Google, Yahoo, and Bing. It is an essential tool when promoting your website or blog since it is essentially free marketing, and who doesn’t love f r e e things?
One of my favorite tools to use is Google AdWords Keyword Planner, which allows you to analyze + choose keywords to use in your blog.
But wait, why do I need keywords?
Keywords are little golden nuggets that will help you attract new eyes to your blog. Simply put, keywords are how the search engines know what you’re all about and who they should send to your blog. So if you’re a DIY blogger + someone is looking for a new project they might Google “DIY mason jar crafts”. Now, if you happen to have a blog post on the cutest mason jar craft ever, wouldn’t you want them to see it? The way Google directs searches to different sites is partially based off keywords. So the more times your post includes the keywords your audience is searching for, such as “DIY” “mason jar” “craft”, etc, the more likely they are to land on your post.
Now, back to using Google AdWords Keyword Planner to help...
① Get Creating
First things first, if you don’t already have a Google AdWords account, create one!
② Search Away
Your first step will be to enter in your keywords. In this case, these will be any words related to the topic of your blog post. Google will then generate statistics for these keywords including traffic, competition, monthly searches, and cost-per-click. For our purposes, the first two stats will be key here. I would suggest choosing keywords that are low competition yet high to medium-traffic. This will ensure your post will get seen + read.
t i p : remember to adjust the demographics setting to reflect your target audience in order to ensure the results are accurate.
Not sure who your target audience is? That's a great place to start! Be sure to check out our online course -
One of the especially useful features of Keyword Planner is the multiply feature. Simply enter in your chosen keyword and press the multiply button to generate new + similar keywords.
Now you have your keywords and can go back and add them into your post where they make sense.
t i p : make sure your post flows just as well with the added words + phrases as it does without!
You’re all set! Now it’s time to take all this boss babe keyword knowledge and get optimizing.