Social media’s newest darling is here to stay so you better get used to it!
Just when you think you've finally got social media figured out, a new app comes out and you're back at square one. That's the ever-evolving nature of social media and as creative entrepreneurs it's important to stay abreast of new ways to connect with and inspire our audiences. And, while every new app may not be worth your time, I'm willing to bet that Periscope, which launched a little over a year ago, is worth getting to know.
Owned by Twitter, Periscope is gaining momentum as more and more individuals and brands are becoming familiar with all it has to offer and have started using it. To wit: the always inspirational Bri Emery of Design Love Fest and Joy Cho of Oh Joy! both hosted their first live broadcast this month.
Photo by Elana Jadallah
The Periscope app allows users to broadcast live from anywhere in the world (well anywhere with an internet signal!) and can be a pretty powerful marketing tool when leveraged correctly. Periscope's main advantage is that you are able to interact and connect with viewers in real time. I like to think of it as Snapchat without the 10-second time limit. Broadcasts can feel really casual or more professional—like a mini webinar. After tuning into a few scopes, I decided to take the leap and give Periscope a try.
Read on for my five tips for getting started and how to Periscope like a pro!
How to Periscope Like A Pro (Tweet this!)
1. Location, location, location.
Find a place to broadcast that gets really great directional, natural light. Position yourself so that the light source is coming at you from an angle versus overhead to avoid awkward shadows. This will help ensure that your audience can clearly see you and your surrounding environment. If you're going to do an after-dark scope, use a lamp to illuminate your face. In addition to lighting, try to limit environmental noise (unless you're purposely scoping from a concert or event) and make sure there aren't too many distracting objects in the background.
2. Introduce yourself and your brand and orient viewers to Periscope.
Start each broadcast with an introduction—your best, two-minute elevator speech. Also mention your website URL, other social media handles, and your email so that viewers can stay in touch or reach out after the broadcast ends.
Since Periscope is still a relatively new social media platform, a lot of your viewers may be first time users. Take a few seconds to orient everyone to the app. Things to point out include how-to give hearts (tapping the screen with your thumb or finger), post comments, and share the broadcast with other Periscope or Twitter followers (swiping up or right depending on a user's phone).
3. Dress for success.
While it's OK to be casual and laid back, you probably wouldn't want to show up in your PJs (unless you're a sleepwear designer or something!). That said, be authentic. If you don't wear blazers on the regular, no need to do so on a scope, but remember to present your best self because people can replay your broadcast for the next 24 hours.
If someone who has never seen your brand anywhere else stumbles upon the replay, you want to make sure the focus is on your message not what you're wearing. Also think about how certain clothes might drape. For example, I saw a broadcaster nearly flash the audience when she bent over to adjust her phone during a cooking demo. Yikes.
4. Share valuable, useful content.
Approach Periscope in the same way you would any other social media platform—intentionally. While Periscope is a casual way to interact with your followers, it's a good idea to plan out what you want to share and discuss before going live.
The best scopes are ones that provide viewers with some kind of value, whether it's a how-to tutorial on a subject (like how-to edit white balance in Photoshop or make a green smoothie) or sharing tips and tricks (like five things you always pack in your carry-on luggage). Creating a short outline of what you plan to discuss will help you stay focused, especially since viewer’s comments or questions make it easy to get sidetracked.
5. Speaking of comments—interact with your audience!
As you are scoping, viewer questions and comments will appear in the chat box. Periodically glance at the screen during your broadcast, taking a few seconds to acknowledge comments and respond to questions. When you respond live, try to use the commenter's real name if you know it. This will promote others to chime in and really increase the sense of community. Plus, connecting with your audience live, in real time, is what Periscope is all about. Don’t forget to use the opportunity to ask them questions and gain more insight into how you can continue to offer value through your business and brand.
Periscope can be intimidating but with these tips and a few practice scopes, you'll give Kelly Rippa a run for her money in no time.
Connect with Katie on Periscope! >>> @honstlynourishd