So you’ve been using Twitter to share your blog posts, drive traffic to your site, maybe even make some sales. While you’ve mastered the art of connecting with your audience in 140 characters or less, there’s one key benefit you might not be utilizing the platform for - networking!
One of our favorite things about Twitter is how the platform allows you to create an ongoing dialogue and communicate with your followers in real time. Twitter is a platform built for connecting to a specific audience, so if you’re looking to build genuine connections, Twitter is perfect. So if you don’t have a ton of time to get out and mingle at local networking events, it might be time to take to the Twittersphere! With over 300 million active monthly users, Twitter is a wealth of opportunity for connecting to your local community. Check out a few of our favorite ways to use Twitter to find creatives in your hometown!
Twitter Advanced Search
Chances are you may have used Twitter’s Advanced Search to find leads or potential clients, but have you ever thought about using it to network? With the option of searching for words, people, places and dates, it’s easy to combine these fields to tailor your search results in a powerful way. Not familiar with using this function? We’ve created a step-by-step breakdown for How to Use Twitter Advanced Search just for you!
Add Location Data to Your Tweets
If you’re looking to find local connections, you’ll need to pull out the map. The best way to do this is to enable location data on your Tweets and find similar tweets from those same location points. In June 2016, Twitter launched tags to location feeds in partnership with Foursquare, meaning now when you tag a specific location in your Tweet, it will be visible in the main Twitter Timeline. Just like the Instagram location feature, you'll be able to see through the location timeline top media posts from your chosen spot. This is a great way to find local creatives who are tweeting while out and about in your hometown.
The tweeting with your location feature is disabled by default. To turn it on, compose a tweet and then click on Location Disabled. In the pop-up box that appears, click Turn Location On.
Participate in Twitter Chats
Ah, Twitter Chats. It’s like a giant networking event, except you can wear your yoga pants and drink wine at home. Twitter chats are a great way to connect with local creatives who have the same passions or are in the same industry as you. If you’ve never attended a Twitter chat before, be sure to read our post How to Attend a Twitter Chat before diving in. If you’re a seasoned pro and are ready to jump into some new groups, check out this great list of Twitter Chats for Creativepreneurs put together by Kayla Hollatz.
Search Local Hashtags
When all else fails, turn to the trusty hashtag. You’ll need to do some research to find industry relevant hashtags, but once you do you’ll be all set up! You can even create a list of accounts that use the local hashtags you’re searching for in order to stay connected. After you’ve segmented your findings into a Twitter list, start engaging with them! The key is not to stalk them but to add value to their conversations on Twitter. By engaging with them in a friendly, helpful manner, you’ll have a better chance of making a genuine connection.
So there you have it. If you’re looking to do some networking from the comfort of your own home and connect with local creatives in your industry, Twitter is a great place to start! In the meantime, don’t forget to follow us on Twitter so we can stay connected!