We're getting social this month with San Diego workshop sponsor, Brit Sliter, owner of The Carpenter's Daughter. Brit's company graced our workshop with the most amazing lip butters + we are so excited to share about her entrepreneurial journey with our readers!
Can you tell us a little bit about The Carpenter’s Daughter and what it is your company makes?
The Carpenter's Daughter creates all-natural skin care products that you can feel great about using.
You started your company after being diagnosed with colon cancer at a super young age. Can you share more about that with us? What was it about your experience with cancer that made you want to start your business?
I was diagnosed with stage III colon cancer at twenty-three years old. I have always considered myself a healthy, active person, so the diagnosis came as quite a shock. I had to have surgery to remove the tumor and six months of chemotherapy. After my diagnosis, I decided to incorporate some healthy changes into my life. One of those changes was choosing skin care products with less ingredients and ingredients I could pronounce. Finding products that fit within those guidelines can prove difficult and expensive but it was worthwhile for me. One day while I was researching natural skin care products I discovered recipes to make your own. The recipes were straightforward enough that I thought I would give it a try. Refining my recipes required a lot of practice and trial and error but I eventually came up with my own ratios and a product that I loved! I gave them to friends as gifts and those friends are the ones that encouraged and pushed me to turn my hobby and passion into a business.
What is it about your products that are different from similar companies out there?
Fortunately, the love for all-natural and organic products is gaining popularity so there are a number of healthy products to choose from. I believe my products are different because my customers can trust that I only create what I myself would use and that they are designed, poured, and packaged by hand with love.
You’re currently in Lakewood, CO. What’s your favorite part of being apart of the small business community out there.
My partner and I recently moved to the great state of Colorado! We love the healthy and active outdoor lifestyle because with that come people who seek locally crafted and health-conscious products. The community here is very supportive of local artisans and as my business grows I hope to meet more local artisans and support them in return.
You sponsored our SD workshop + gifted our Socialites some delicious lip balms. What is your process when you decide to craft a new product?
I close my eyes and try to imagine picking the perfect product that I would love to see on the shelf. I try to envision the perfect packaging that would make someone feel special when they receive it and a product that makes them feel beautiful and good about putting it on their skin.
How has social media had an influence on your business?
I have been trying to continue to be active on social media because it provides me with great feedback on the products my customers love. I'm hoping to start doing giveaways and photo contests through Instagram so stay tuned!
What is your favorite way to connect with your audience through social media? Are there any platforms you love more than others for your business?
My favorite way to connect with my audience is through Instagram. I love the simplicity of it and I feel it is a great way to convey what my brand stands for. Instagram allows me to tell a story about where my products have been and different ways they can be utilized. As the saying goes, a picture tells a thousand words, I believe Instagram does exactly that.
Is there anything that surprised along the way you as you grew your business that you weren’t expecting?
It was so exciting to see how enthusiastic people are about my products. I knew I loved them but never was sure if everyone would feel the same way. The comments, reviews and messages I get from my customers about their love for my products are very rewarding and something I never expected.
If you could go back and give yourself one piece of advice before launching your business, what would it be?
I would tell myself that I have the ability to make what I want out of this business, what I put it I would get back. I would also tell myself that being a female entrepreneur is something I would have never foreseen to bring me so much joy.
Any exciting plans coming up for The Carpenter’s Daughter. that you can share with us?
I have a line of new products I am working on and testing. I'm hoping to have them out early in the new year!
Connect with The Carpenter's Daughter