We're getting social again! This time we're catching up with Jordan Waltz of Studio 9 Co. Jordan was one of our amazing sponsors for our two-day social media workshop in Salt Lake City and we absolutely adored working with her and getting to know this impressive boss babe. Keep reading to learn all about this creative powerhouse + how she created her own successful business!
Tell us a little bit about Studio 9 Co. and what made you decide to pursue the creative boss babe lifestyle?
Studio 9 Co is a boutique Design Studio rooted in Charleston, SC. We help passionate creatives, entrepreneurs and total boss babes (local and worldwide) build their dream brand through Logo Development, Web Design and Print.
I decided to pursue the creative boss babe lifestyle a couple years ago while working at an Interior Design firm; even though I didn’t really know it at the time. I opened an Etsy Shop to make a little extra money on the side, until it grew to the point where I was lucky enough to take it on full-time.
We are so in love with your aesthetic and everything you create. Can you share a little bit about your design process?
You’re so sweet. Of course! Every project is different. Typically with Logo clients, I like to start by sending my clients a Design Brief/Questionnaire to get a better understanding of their overall style and what they’re looking for. From there, I’ll create a Mood Board to make sure we’re on the same page and present it to the client. Once it’s approved, I begin sketching out all of my ideas on paper then I’ll translate them onto the computer.
You work with everyone from small businesses to brides on their wedding suites. How did you figure out who you wanted to work with in your business and who your ideal client was?
When I started out, I was strictly designing ‘Save the Date’ templates and customizing them for Brides-to-be. Then I had the idea to create a Logo Package to see if anyone was interested and it just grew from there. I really enjoy working with Brides-to-be because I know how exciting (and stressful) the whole process can be, so I like to be the fun part in their wedding planning. I LOVE working with other boss babes build their dream business because I know how great it is to work for yourself; the women I get to work with are so inspiring.
You’re seriously like a one-stop shop for boss babes everywhere. Do you have a preference between branding and web design work or do you love it all equally?
It’s changed throughout the years and I definitely go through phases. Right now, I’m loving all of my web design clients, but I think it’s safe to say I love it all equally. I just wrapped on a project for a Maple Syrup Company in Toronto where I got to design the entire brand from the logo designs to the packaging; it was such a rewarding and fun project to be apart of.
We love interacting with you on social media. Can you share a bit about how has social media has had an influence on your business?
Social Media is everything. I can’t tell you how many inquiries I get from Instagram that turn into actual clients. I’ve been able to connect with so many people around the world because of it—with clients in Australia, Ireland, Canada, England and Singapore (what?!). It’s done wonders for my business and I’m so thankful for it.
What is your favorite way to connect with your audience through social media? Are there any platforms you love more than others for your business?
I like to post pictures of the ‘not so glamorous’ behind-the-scene shots, or of the studio and myself, so my audience can connect with me on a more personal level and see I’m a real person.
Instagram is definitely my favorite because I feel like it feeds my creativity the most, but I’m also on Pinterest, Facebook (and recently) Twitter. I’ve gone back and forth with Snapchat for my business, but I think I’ll hold out for a multiple-account feature.
Your “Get Shit Done” notepads are seriously our new favorite daily organization tool. Where did the inspiration come for creating a product when you’ve mostly been service-based so far?
I’m an aggressive list-maker. I’m constantly writing out my to-do lists, ideas and anything that comes to mind. I couldn’t find a notepad that had everything I wanted, so I created my own and would print them out on computer paper. Though others might enjoy them as well, so I found a shop that printed notepads and started selling them on Etsy.
Your brand aesthetic is so gorgeous, which obviously builds lots of credibility for potential clients looking to hire you on. Do you have any tips for creative entrepreneurs looking to fine tune their aesthetic to attract their clients?
That’s a great question— I feel like I’m still constantly tweaking my aesthetic. I think it’s a lot of trial and error, working with the not-so-dreamy clients and staying true to yourself. It took me awhile to get to a point where I could say, Ok, this is my style, now how do I transfer it over to my website and social media presence?
My advice for other creatives would be to pinpoint your style and be consistent with what you put out there. Once you do, you’ll start to attract the right clients for you and your business.
If you could go back and give yourself one piece of advice before launching your business, what would it be?
Don’t worry so damn much. Anything negative that comes your way will either be a blessing in disguise or a learning experience; grow from it and move on. It always gets better.
Any exciting plans coming up for Studio 9 Co. that you can share with us?
I have something in the works, but it’s too soon to mention. Check back with me in the fall or winter ;)
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