This week we're getting social with Judith D'Amato, the creative brain behind The Smitten Collection, one of our wonderful SLC social media workshop 2016 sponsors. Since launching The Smitten Collection in 2013 she has been pursuing her passion of running her own business and designing gorgeous home goods for the stylish girl boss.
Tell us a little bit about The Smitten Collection and what made you take the leap into becoming a creative entrepreneur?
Creativity has always been a part of my life. I always felt that having a creative business of my own was my calling. While consulting part-time I began to explore that option and felt it was the right time to take the leap. It really was one of those “now or never” moments. Family and friends played a huge roll in the process by supporting and encouraging me to pursue my passion.
We fell in love with your products because they are so perfect for the creative boss babe. What sparked your interest in focusing on the “Girl Boss” cliental and how has that influenced your work as a creative?
To be honest, I didn’t intentionally start by creating products for the “Girl Boss”. It just sort of happened that way. Now, it is something that I have embraced. I love motivating, and inspiring women in business through my prints, totes, and other products.
You recently just underwent a rebrand for your website and your shop. Can you share a little bit about your experience? Did you learn anything along the way that you think could help other creatives going through the same process?
Yes! I had an existing website and was in search of a designer who would be able to take what I already had, and turn it into something amazing. I felt overwhelmed by the whole process of having to come up with every single detail of a website, but she suggested we do it in portions, and that worked out great. I learned that you will never have a completely finished site. A website is something that is continually evolving as your company does.
My take-away is that no matter how large and overwhelming something can be, you should focus on bits at a time.
How has social media had an influence on your business?
Social media has been a game changer. I really don’t know where TSC would be without social media. It is so nice to have a platform where I can promote my business and my followers respond. I am super thankful to all my customers, and their feedback makes my job so much more special.
What is your favorite way to connect with your audience through social media? Are there any platforms you love more than others for your business?
Yes! I use social media not only to update my followers about promos that TSC is having, but show them behind the scenes, my current travel, and share home decor. I think it’s nice to delve a little more into a person’s life. My favorite platform is Instagram.
With the launch of your rebrand it seems like you’ve really found your style + niche. Do you have any tips or advice for creative entrepreneurs who are struggling to find their personal style for their business?
I took to Pinterest for ideas. Pinterest is so full of inspiration that anyone can find their particular style by spending a few hours searching for inspiration. Pinterest really is a black hole.
Is there anything that surprised you along the way as you grew your business that you weren’t expecting?
Yes! When I received my first wholesale order I was so excited, but then fear set in. I was scrambling trying to figure it out, and I remember googling terms like net payment, drop-shipping, and lead time. I can look back and laugh about it now.
If you could go back and give yourself one piece of advice before launching your business, what would it be?
Do not let fear rule. (Tweet This!)
I was so afraid of opening my shop, sharing my designs, and myself that for a long time it crippled me. To be honest, I still find it a little difficult to be myself on social media. Maybe I should not share that, but I do.
Any exciting plans coming up for The Smitten Collection that you can share with us?
Currently, I am sourcing more goods for the shop and trying to focus on the wholesale side of The Smitten Collection. I also have an unrelated project that I am co-founding which should be released early in 2017.
Connect with The Smitten Collection