With the rise of social media, bloggers and business owners feel pressured to be on EVERY social media network. Well guess what, that’s impossible! There’s Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, YouTube, and the list goes on and on… Sure you can create accounts on every network, but there’s no way you can manage all of them, especially with a smaller team. Here at social studio shop we believe in quality over quantity. Instead, find the top networks your audience is using and focus on sharing great content and interacting with them where they are.
So the big question is… Do you need to be on Snapchat?
Well, it depends. If your audience is using Snapchat, you should definitely consider it! But if they aren’t, your time may be better spent elsewhere + you may not see any real returns. Before deciding to hop on Snapchat or not, we’ve listed some benefits and limitations below.
Do You Need to Be on Snapchat? 3 Reasons Why You Should or Shouldn't Be Snapping (Tweet this!)
Benefits for Being on Snapchat
- Be the pioneer: Since Snapchat is still relatively new to marketers, it’s not crowded with brands and ads (yet!). This means minimal clutter, making it easier for your content to get noticed!
- Stories available for 24 hours: Snapchat stories are available for 24 hours. Your audience can watch these whenever they want, how many ever times they want. This makes it more likely that your audience will catch your update, but may have completely missed it on a different network if they didn’t check their feed when you posted.
- More personable: Because of Snapchat’s nature being live and unpolished, it’s a very personal way of reaching your audience. Snapchat is perfect for sharing special events and behind the scenes content. It’s also a great way to build and show off your personality!
Limitations for Being on Snapchat
- Limited engagement: Engagement on Snapchat is limited to sending and receiving Snaps. There’s no liking or commenting. There’s also no way to include links to direct your audience off Snapchat.
- Difficult to measure performance: Because engagement is limited, it’s hard to measure performance. Just because someone viewed your story, it doesn’t mean it resonated with them. What kind of Snaps does your audience prefer? Has your engagement rates improved? Without analytics, it’s hard to determine if your efforts are paying off.
- Expires after 24 hours: Snapchat stories expire after 24 hours. Your audience can’t go back and see your past Snaps, unlike most networks. This also means it’s important to consistently post new content since everything disappears the next day.
Spread the Word
If you decide to hop on Snapchat, make sure to spread the word!
Screenshot your Snapchat profile and share it everywhere! Your audience can easily add you by taking a picture of your unique ghost with their app. Of course this only works if they have another device handy, but if not, they can always add you by username!
Are you interested in learning more about Snapchat and how you can strategically use it to connect with your audience? Check out our upcoming webinar!