Choosing a Social Media Management Platform

So you’ve created profiles for your blog or business on Facebook, Twitter, Instagram, and Pinterest. You want to start building a following by posting consistently and replying to comments and messages in a timely matter. As your audience begins to grow, you notice managing these accounts is getting difficult, not to mention trying to manage your personal accounts too. Well, without using a third-party social media management site, things could get a little hectic and some notifications may slip through the cracks. We’ve outlined three different social media management platforms below, all great, but one plan may work better for you, depending on your business’ needs and budget.

Looking for better ways to manage your social media accounts? You may want to consider one of these platforms! Buffer, Hootsuite, and Sprout Social. A breakdown of their pricing and features. Pin now and check back for these helpful social media tools.


Hootsuite is a popular choice and is used by many businesses. They offer three different plans: Free, Pro, and Enterprise. The Free Plan is a great choice for personal use, but can be limiting for businesses because you can only add up to three social profiles and only schedule one post at a time. The Pro Plan is ideal for small to medium businesses and we’ve further outlined this plan below. Lastly, the Enterprise Plan is a great option for large corporations.

Pro Plan

Starting at $9.99/month - Free 30-day trial

  • 50 social profiles included
  • 2 team members included
  • Schedule 350 posts at a time
  • Analytics - 1 advanced + 3 basic reports
  • Tracks interaction history
  • Connect with over 35 popular social networks!

Note: The Pro Plan starts at $9.99/month; however, upgrades can be purchased within this plan so monthly prices may vary!


Buffer offers five different plans: Individual, Awesome, Small, Medium, and Large Business. The Individual Plan is free and is ideal for personal use. Again, this option may be limiting for business use. Their Awesome Plan also targets the individual, but may work for small businesses. We’ve outlined the Awesome as well as the Small Business Plan below in further detail. Lastly, they offer a Medium and Large Business Plan, which offers the same features as the Small Business, but includes more social accounts and team members.

Awesome Plan


  • 10 social accounts
  • Schedule 100 posts at a time

Note: The Awesome Plan does not include analytics, which we highly recommend! (Read more about Twitter, Instagram, and Facebook analytics) It’s important to check and keep track of your numbers!

Small Business Plan

$50/month - Free 7-day trial

  • 25 social accounts
  • 5 team members
  • Unlimited scheduled posts
  • Rich analytics for posts

Because Buffer is a newer platform, their analytics don’t include optimal times to post, yet. According to Buffer, they are working on it and offer a beta version!

Sprout Social

We saved the best for last! Sprout Social is the management platform we personally use here at social studio shop. They offer three different plans: Deluxe, Premium, and Team. Unlike Hootsuite and Buffer, they don’t offer a free version for personal use. The Premium and Team Plan offers the same features as the Deluxe Plan, they just include more social accounts and the Team Plan includes three team members. For this reason, we’ve just outlined the Deluxe Plan below.

UPDATE: As of June 24, 2015 Sprout Social Deluxe allows you to manage your Instagram account from their dashboard! Ekkkk! Just another reason to LOVE this one!

Deluxe Plan

$59/month per user - Free 30-day trial

  • Up to 10 social accounts
  • Unlimited analytic reports
  • Stores conversation history

We hope laying out these different options has helped you decide what plan would work best for your blog or business, but the best way to find out is to try them! All of these platforms offers free trials, take advantage of them before making the monthly investment!