Why You Need to Build a Community for Your Brand

Your brand is your story. Your brand is your message. Your brand is the very experience that you are giving away to people and your brand ultimately gets to be your choice; what do you want to say and how do you want to change lives?

"Community can take your brand from 'just your thing' to a movement." – Ashley Beaudin of #FireworkPeople | The importance of building a strong community behind your brand and how it can help your business or blog grow. Photo by Ryan Johnson.

You need a community around what you are building. You can have the best product and the most world-altering message, but if you don't have the people, those things will only go so far. The thing that will take you places is people.

Ashley Beaudin of Firework People believes that having a community can take your brand from "just your thing" to a movement | Why You Need to Build a Community with Your Brand via @social_studio

It is your people that will make you awesome. The thing is everyone is looking to be a part of something; to feel invited, known and welcomed in. As an entrepreneur, you get to decide how you want to offer that to people.

That passion is burning inside - own your fire! | Read why it's important to build your community along with YOUR BRAND via @social_studio

Whether you want to create an encouraging and engaging social media presence, build affiliates, do fun events or create freebies that make people your forever-fans, you got this. Community can take your brand from "just your thing" to a movement.

"Community can take your brand from 'just your thing' to a movement." — Ashley Beaudin (Tweet this!)


Do I think it is easy to build a community? Not always. Do I think that it is an adventure? Every-day. Do I think it is worth it? One hundred percent yes.

At the end of this life, it really is not about the money or the achievements or the number of fans, but it is really about the people. Did you show up for people? Did you make it count? Did you stay humble and generous? Did you invest into lives?

Choose to give to people. Choose to build community. Choose to stand out in business.