Your brand is your story. Your brand is your message. Your brand is the very experience that you are giving away to people and your brand ultimately gets to be your choice; what do you want to say and how do you want to change lives?
You need a community around what you are building. You can have the best product and the most world-altering message, but if you don't have the people, those things will only go so far. The thing that will take you places is people.
It is your people that will make you awesome. The thing is everyone is looking to be a part of something; to feel invited, known and welcomed in. As an entrepreneur, you get to decide how you want to offer that to people.
Whether you want to create an encouraging and engaging social media presence, build affiliates, do fun events or create freebies that make people your forever-fans, you got this. Community can take your brand from "just your thing" to a movement.
"Community can take your brand from 'just your thing' to a movement." — Ashley Beaudin (Tweet this!)
Do I think it is easy to build a community? Not always. Do I think that it is an adventure? Every-day. Do I think it is worth it? One hundred percent yes.
At the end of this life, it really is not about the money or the achievements or the number of fans, but it is really about the people. Did you show up for people? Did you make it count? Did you stay humble and generous? Did you invest into lives?
Choose to give to people. Choose to build community. Choose to stand out in business.