What is bitly?
Do you ever want to share a link to a website on your social media? More than often, that URL is long and takes up a lot of space on your post. And worst of all, it looks messy and unfriendly to readers. Bitly is a URL shortening service that can create a new short and simple link. This new link, called a BitLink, can be saved and shared as you please. Bitly can turn any unpleasant and long URL into something more appealing when sharing it with others.
See the below examples. The first is a not-so-pretty link. The second, is much better!
Why use bitly?
It is More Than Just a Short Link
Posting a link for everyone to see doesn’t have to end there. With a bitly account, you are able to not only share these links, but track how they are doing.
Validate your social media efforts using @Bitly links! by @social_studio (Tweet this!)
The statistics feature records how many people have clicked the link, which social media outlet the clicks derived from, and where in the world they are coming from. This tool allows you to see how certain links are performing compared to others.
Once you’ve shared multiple bitly links, you can easily find them again to reference back to their performance. With bitly, you are able to bundle your links by category into lists. These lists can help your shared links stay organized and be easy to locate. You can choose to keep them private or make them public to share with other bitly users and even compare your statistics to theirs.
You can check the statistics of any bitly link quickly. There is a shortcut to check certain links by adding ‘+’ to the end of the bitly link and entering it into the browser. It takes you directly to that links data.
You don’t even need a computer to make and track your bitly links. You can access them through their mobile app. The bitly app allows you to shorten links and check their stats right from your phone. Soon, you will find yourself never posting a full URL again.