Raise your hand if you’re subscribed to multiple newsletters! I personally am a sucker for a good RSS feed and love seeing what my favorite brands and blogs are up to. While it’s an excellent marketing tool for some, newsletters aren’t right for everyone. If you’re on the fence about starting one for your blog or your business, let’s break down the pros and cons of diving into the newsletter game.
Why do you want to start a newsletter?
At Social Studio Shop, we are big advocates for not just jumping on a bandwagon for the sake of joining the party (See this post about whether or not Snapchat is right for you). Unless you have specific goals and reasons for creating a newsletter, there’s a good chance it could fall flat with your audience. Some great reasons to start a newsletter are -
- You want to stay connected with your followers on a personal level.
- You’re looking to increase your audience reach.
- You have something unique and different to offer your subscribers.
- You plan on marketing services/products down the road and want to prep your audience with your brand so they are engaged and ready to buy.
If you feel like you should start a newsletter because everyone else around you is doing it, think again. If a newsletter doesn’t fit in with your brand, no worries! There are so many other opportunities for you in the social media world. If you need help, head on over to our blog post, “3 Ways to Find Out With Social Media Platforms are Right for Your Business or Blog” for some guidance.
Do you have the right content for a newsletter?
In order to keep a full subscriber list, your newsletter must be engaging. It should be an outlet for you to reach out to your audience on a more personal level and showcase your brand in a fun, exciting way! Whether you decide to do a weekly, bi-weekly, or monthly newsletter, the most important factor is going to be content. If you’re a more sporadic blogger (Hi, I’m totally guilty right here), you might not be creating enough content to keep your subscribers coming back for more. A newsletter should be fresh and exciting each week, not necessarily a way to keep repurposing the same content in hopes for more click-throughs. If you’ve got the drive, but aren’t quite sure where to start, check out our course - How to Create Unforgettable Content to Up Your Social Media Game.
If you are a super organized blogger or brand and have loads of new content throughout the month, go girl! That’s the perfect way to keep traffic flowin’ to your site and your audience will love the constant stream of new information.
Do you have the time to make it happen?
This falls in line with creating enough new content to fill a newsletter. A great, engaging newsletter is not easy! It takes time to prep each week (or month) not only the content, but the formatting, creating campaigns, etc. If you already have a full plate, adding on a recurring task like creating your newsletter each week might become more of a burden than a blessing. The best piece of advice I can give here is not to start something you have no intention of continuing. If you start a newsletter and then let it fall to the wayside, it doesn’t create a lot of consistency with your audience.
Personally, creating our Socialite Newsletter each week is one of my favorite tasks (What? You’re not on the list? We can fix that here!). Coming up with new things to share with our audience each week is time consuming, but it’s also rewarding because you’re building genuine connections with your followers.
Do you have something unique to offer?
Some newsletters are a dime a dozen. I can’t tell you how many I signed up for and then eventually unsubscribed from because it was just taking up space in my inbox and not adding any value. But the ones I do still subscribe to are a weekly treat that pops up like clockwork!
If you have a unique point of view, engaging content, or a constant rotation of products, then heck yeah, start a newsletter! It’s also a great place to share things you wouldn’t find on your blog or website because they don’t necessarily fit in with your topics. It shows your audience a whole new side of you!
Newsletters are also great if you’re constantly offering unique deals, freebies or lead magnets to your audience. Cast a wider net and share those with your subscribers!
Etiquette side note: Only send your newsletter out to your subscribers. Adding random email addresses to your list is a faux pas and a really good way to get flagged as spam and blacklisted!
If you have the content, can put in the time to keeping a consistent schedule, and are looking for a way to reach your audience on a whole new, extra personal level, then go for it! We can’t wait to see what you come up with!