Over the past year, my love for Twitter has grown immensely. I truly think it’s one of the best social platforms out there, not only in general, but specifically for bloggers! While I know I’m in the minority here, my goal is turn all you bloggers into a Twitter convert by sharing several key things you should be doing to boost your blog’s engagement.
I think what really was the turning point for me with Twitter was when I started putting strategy behind it and stopped using it as a “random thought” dumping ground. There are plenty of people doing that already, which is fine and honestly what Twitter is structured for, but as a blogger looking to share information and increase engagement, it really does require strategy and planning.
1. Engage with your audience
You hear us say this over + over again. If you want your audience to invest in you, you have to invest in them. Twitter is such a wonderful platform for real time engagement and holding conversations with your followers (in 140 characters or less, of course). If people are interacting on your content, engage! Respond to questions or comments, thank them for sharing your content and strike up a conversation!
2. Create a Custom Hashtag
Want to drive more traffic to blog? Build a custom hashtag and use it whenever you share content! This way, when someone finds a post they like they’ll click on the hashtag and be led back to more content. It also helps with brand identity to have a custom hashtags since your audience will start to familiarize with your branding!
3. Don’t be selfish
Spread the love! If you want to increase your number of followers on Twitter and drive more traffic to your own blog, share relevant content. Not only is this a great way to engage with the blog community, but it also increases your reach and widens your audience. Plus, it’s important to have a good mix of content on your feed so it doesn’t look like you are just posting an RSS feed every day.
4. Keep it Visual
You’re already spending the majority of your time writing blog posts, so don’t worry about getting too wordy with your Tweets. If you want to snag your audience’s attention, use eye-catching images or graphics to draw them into your content. Tweets with photos tend to get more retweets, favorites and click-throughs than text-based or link-based tweets, so spice up your feed with some beautiful imagery!
5. Pin your newest blog post to the top of your feed
When new followers click on your profile, you want the first thing they see to be your newest or most important blog post. If there’s one post you are trying to feature, this is a super simple way to drive traffic straight to it. It’s also an opportunity for you to set the tone of your feed for your new followers if they haven’t been there before.
6. Don’t be afraid to share more than once
Schedule, schedule, schedule. You’ve spent a lot of time crafting your blog posts, so you want to make sure they are making the rounds. Twitter is all about real-time engagement, which means your audience is on at different times of day, so it’s possible they may miss your tweets the first time around. Use a scheduling program like Hootsuite or SproutSocial to plan your content for different days and times in order to maximize your engagement. Just make sure you’re mixing it up each time with your text so it doesn’t look like you’re being lazy!
7. Customize your profile
Matching your blog’s branding with your social accounts is a great way to create brand recognition. While Twitter isn’t super customizable, there are a few things you can do to spruce it up and make it your own:
Add a link to your blog in your bio
Use keywords in your bio (ex. Lifestyle blogger, DIY, Fashion blogger) so when people are searching these terms your profile will come up
Update your cover photo to match your blog branding
It isn’t enough just to craft beautiful blog posts these days, you have to put some real strategy into getting your content out there. If you haven’t been utilizing Twitter yet, by doing a few simple steps you can increase your followers, expand your audience, and drive that traffic to your blog! What do you think, bloggers? Have you become a Twitter-convert yet?
Don't forget to download our handy checklist to make sure you're maximizing your engagement!