You’ve launched a successful business and your freelance career is thriving. You have even turned away clients because your plate was too full, when all of a sudden…it happens. Your inbox goes quiet and the sales stop coming.
Ah, the dreaded dry spell. No matter how prepared you are and how much effort you’ve been putting into your business, dry spells are inevitable. Don’t freak out just yet. Whether it’s seasonal or cyclical, every entrepreneur and freelancer will encounter a slow period at some point during their career. Honestly, dry spells can be some of the most productive times for your business if handled correctly. Instead of letting a dry spell get you down, we’re sharing a few tips to help keep you excited about your business and keep pushing forward during those slower periods.
1. Keep a Routine
This is crucial. Just because you might not necessarily have a lot of work on your plate doesn’t mean you can’t trick your brain into thinking you have a lot to do! By keeping a consistent routine you’ll avoid falling into a lazy pitfall (or one too many Law and Order SVU marathons) that will only make it that much harder to get out of once the work does come back in. Routines help you stay motivated and ensure you get at least some work done each day.
2. Network, network, network
One of the beautiful things about owning your business or freelancing is the freedom that life brings. It also comes with its fair share of hardships, like the unavoidable dry spell. The good news is, you’re not alone! The creative community is thriving and there are so many amazing networking opportunities for entrepreneurs and freelancers alike. A slow period is a great time to get out there and make some new connections with like minded boss babes. Plus, you never know when a business opportunity might pop up when you’re out and about meeting new people!
3. Learn a New Skill
Maybe you’ve been wanting to fine-tune your Photoshop skills or pick up a new language? By working on a new skill and stimulating new parts of your brain you are bound to be inspired and find new ways to creatively influence your business. Build your study time into your daily routine and you’ll kill two birds with one stone. Remember, the more skills you have, the more valuable you are to your clients!
4. Evaluate Your Business Plan
As an entrepreneur you are constantly changing and growing, and so is your business. If it has been awhile since you’ve peeked at your business plan, this dry spell might be the perfect time to reevaluate. Who knows what you’ll find? Maybe since starting your business you have been undercharging and it’s time to increase your prices. Maybe you’ve been handling some tasks that could be easily outsourced and allow you to free up your time for more important tasks. It’s always good to step back and take a look at your business plan with a pair of fresh eyes every once in awhile to make sure you are still on track for where you want to be.
5. Start Working on That Dream Project
You’ve got the free hours, now it’s time to put the wheels in motion! If there’s a product or service that has been in the back of your mind for some time now, a dry spell could be just the motivation you need to bring it to the forefront. Plus, nothing with get you more excited about your business than having a new project that you absolutely love and can’t wait to share.
So don’t let these dry spells get you down. Just because business might not be thriving like it normally is, doesn’t mean there’s any reason for you to slow down. Keep working hard and staying motivated and you’ll be in great shape for when business starts flowing again.