Pinterest is a blogger’s dream when it comes to increasing traffic. The lifecycle of a pin not only makes your blog posts circulate for longer, but it also increases your visibility to a much wider audience. So how do you get your content shared on Pinterest? You can certainly share your own content, but the more people who are spreading the love, the better.
If you take a look at your blog and feel like it isn’t Pinterest-friendly yet, fear not! I’m going to share with you some of the easiest ways to make your website more Pinterest savvy so that people can easily share your posts and images when they are perusing your site.
Create Pinterest Friendly Images
Pinterest is a visual platform. Whether you’re sharing a recipe, a fashion post, or a DIY project, the image is going to be the very first thing your audience sees. There are a few different elements that make up the perfect Pinterest-friendly image:
Pins are all the same width, because Pinterest limits this, but can vary in length. In order to get noticed on Pinterest, it’s a good idea to create longer images because they take up more space and draw the user’s eye directly to them as opposed to a smaller image. The ideal Pinterest graphic is 735px by 1102px. You should always have at least one of these size images in each blog post for easy pinning.
We’ve created a handy infographic that breaks down the optimal Pinterest image sizes in our blog post, How to Craft the Perfect Pin. If you’re not a Photoshop whiz, Canva makes it super easy for you to create Pinterest perfect images.
A well-crafted image is going to get more pins than a quick iPhone snap any day of the week. Don’t worry if you’re not a professional photographer, you can still create amazing photos with your smart phone with our online course, Photography 101 + Photo Styling. A few things to keep in mind when creating your images:
- Lightness: Very light and very dark images are not repinned that often. Images with medium lightness are repinned 20 TIMES MORE than very dark images.
- Saturation: Images that are 50% saturated receive 10 TIMES MORE repins than very desaturated images.
- Aspect ratio: Vertical images with an aspect ratio between 2:3 to 4:5 get 60% MORE repins than very tall images.
Beautiful images are more likely to be pinned + repinned over and over again!
Try to keep the focus of your image in line with your blog post, but still visually creative. Just a note, images without faces receive 23% more repins than those with faces. So if you can craft your images around products, objects or places, you’ll be golden!
Create a Custom “Pin This” Button
The easier you make it for your readers, the better. One of the best ways to do that is by creating a custom “Pin This” button that appears when you hover over your image and automatically populates on their Pinterest account. This might be where you enlist the help of a tech savvy friend since it usually involves a plugin or custom CSS, depending upon which website platform you’re on. The most important thing will be the make sure it’s linked to the Pinterest API so it will integrate with any user’s account no matter what.
Create Rich Pins
Rich pins are posts that are enriched with metadata that allows businesses to add extra information to their original pin. If you are a cooking blog, you can use rich pins to display extra details such as recipes or ingredients along with your pins. They’re especially helpful for business owners because it enables you to add real-time pricing, links to the product and even available inventory. Rich pins require a bit of installation, so head over to our post Rich Pins + How to Use Them for the how-to!
Add a Pinterest Widget to Your Site
If you’re looking to promote one particular blog post or product via Pinterest, create a widget! This one is super easy to build and done directly through Pinterest.
- Once you launch the widget builder, just enter the URL of the pin you want to promote and select “Build It”.
- Copy and paste the code into a text widget or directly within your blog post and voila!
These are just a few things you can do to make your blog more Pinterest-friendly, but it’s a good place to start! If you want to pin this blog post, just make sure to use the Pinterest-friendly images we’ve created - *wink*