Whether you’re using social media as your main marketing platform or blogging is more your cup of tea, those unique visitors are the brand new sets of eyes that are landing on your post each time you share. And while it’s nice to have lots of new faces in the door seeing your content, how to do you make it so they aren’t dropping off after the first visit?
Here are some of our best tips on how to convert a first time viewer into a lifelong client
Engage from the get go
If they follow you on Instagram and like a series of your photos, reciprocate! Now, I’m not saying you have to interact with anyone who comes and likes one of your posts, because that would be a full time job. I’m saying if a new user makes a conscious effort to engage on your content, whether that be liking multiple photos, asking a question or commenting on a post, let them know that you are a human-owned brand and respond in kind!
Offer content upgrades
Whenever we create a resource for our community, we like to cross promote it. We will usually house the resource ( a checklist, e-book, etc.) in the initial blog post and then offer it as an added bonus for the reader. We love being able to provide value to our readers while also positioning ourselves as an industry expert. Once we publish the post with the resource, we make sure to share the love across all of our social media channels so there’s a better chance of getting more eyes on it. The more people you can provide value to, the better!
Showcase additional material
If you’re blogging for business, one of the best little tools you can utilize is the “more posts like this” or “you might also like…” feature your blog likely has built in. This helps keep your bounce rate low and helps keeps viewers from leaving once they’ve finished the post they came for. Keep them engaged and interested in your content and what you have to say by making it easy for them to move on to the next post.
Include calls to action
Your content is going to sit stagnant unless you end it with a call to action. Whether that’s a product sale, a newsletter sign up or simply asking for a response, CTA’s are so, so important when trying to convert a one-time reader to a follower. People need direction and without it, it becomes much easier to just turn around and walk away. Provide the next step for them and help point them in the right direction.
If you want to use blogging or social media to convert readers into longtime followers, you’ll have to lose the “set it and forget it” mentality. It requires you be an engaging, human force behind your brand, which takes a bit of time and effort. But it’s well worth it in the end because the result will be a loyal following who loves your business!