A blog here, a blog there. Blogs, blogs are just everywhere! I can’t tell you how many businesses I’ve come across that are struggling with maintaining a blog as part of their marketing strategy. But how do you know if blogging is right for your business? It’s incredibly time consuming and requires a lot of effort, so before you dive into starting one, check out our tips on whether or not it’s necessary for your business.
1. Do you have relevant content?
This is obviously a big component for blogging for business. In order to successfully launch a blog, you need to have a large content bank full of relevant post ideas and a variety of topics. Whether you’re an insurance company looking to educate or a private chef looking to share your recipes, having relevant content is vital to your blog’s success. Blogging for the sake of blogging is unnecessary. Content needs to provide value in order for it to be successful. If you’re unsure where you stand, you can learn more about how to tell if your blog content is valuable here.
2. Do you enjoy writing (or have someone on staff who does?)
The best type of blogging content comes from in-house. If you’re a team of five or a larger corporation, it’s important to have someone within the organization who enjoys blogging and will be able to properly express your business’ content in an authentic voice. There are options for outsourcing your blogging, if you decide to go that route, but in order for it to be as authentic and successful as possible, it’s ideal to keep it in-house.
3. Do you need the SEO boost?
Blogging is great for boosting your SEO, if you do it correctly. If you’re unfamiliar, SEO stands for Search Engine Optimization. Meaning, those magic little keywords that help your website pop up whenever anyone is searching for relevant terms. Blogging is an excellent tool for helping increase your SEO reach and driving traffic to your business. If that sounds like a marketing tactic you could use, go for it! Learn more about how to optimize your blog for SEO here and here.
4. Do you need to establish yourself as a thought leader in your industry?
Simply put, blogging is a great way to showcase your authority on certain topics. If your business is looking for new ways to share your expertise with your audience, a blog is the perfect place to start. Use your blog to establish credibility and share new and authentic ideas with your audience.
We are huge advocates for blogging. But the truth be told, it’s not for everyone. As long as you are adding value to the blogosphere and helping grow your business, you should be golden.